Your Inbox, Your Say!
We love this picture of our sponsored rider Naomi and her horse Patrick <3
Afternoon Lovely, Holly here. You have probably noticed that we have a different layout for our newsletters now, this is because we have switched providers due to us wanting less graphics on emails. It has taken some getting used to but we are hopeful that your feedback can help us produce more engaging emails.
As we are approaching our busiest time of the year, with collection launches, restock updates, Christmas etc, we are wanting to get organised and know your thoughts on the best way for us to keep you updated with new releases, behind the scenes meetings, productions and all things Horzehoods.
Whilst doing this, we want to carry on personally typing and creating emails from our team members with all of the important bits, along with content and graphics from our creative team. All in house, as we are noticing that AI is being used more and more by companies, and we don't want to be caught up in that.
But we need your help! We want to hear your thoughts on the best ways to lay our newsletters out, how to make them stand out to you, and be created so that they don't become boring and require too much time to read. We all have busy lives with work, family, horses, errands, etc and we know that sometimes you don't have too long to be looking at the website or at our socials for updates and new products. That is where newsletters become handy, we can update you all in one and hopefully these can be read when you are having a brew in the evening, beginning to wind down. If we ever do truly wind down!!
As you know, we like to refer to you as being part of the Horzehoods Community, because we truly believe that your opinion is the most important in our decision making. We want to continue that and include you in all aspects of the decision making.
So this is where we need your opinion (please!):
Our Main Question is:
Example of our most recent newsletter.
What type of newsletter do you like to receive from us the most?
- Personal & chatty - More words, less pictures and feels like it has been written by one of our team.
- All about the products - Lots of product pictures, less text and more chances to shop through links.
- Short & visual - Lots of pictures and graphics, with little to no text.
- A mix of it all - Some chat, some products, some pictures/graphics and useful bits and info too.
We want to keep our communications with you as far away from automated and general as possible. We want them to be personal, friendly and from us, the people behind Horzehoods. We would love your opinion on this if you wouldn't mind sparing a few minutes to send us a reply to this email. We would really appreciate it!!
Newsletters:
- What catches your eye and makes you open the email?
- How important is it that newsletters feel personal and written by real people?
- What makes an email personal and authentic to you?
- What would you like to see more of? E.g. More behind the scenes of product development.
- Do we send a good amount of newsletters out? Or should we send more, or less?
Products:
- Do you prefer our studio or lifestyle imagery of products?
- Are they better when shown as full outfits or individual products and close ups.
- Do you like seeing the product development side?
Advertising and posts:
- Do you like plain pictures or with text overlays/graphics.
- Do you see enough variation in our posts?
- Is there anything else that you would like to see from us?
Thank you so much for your time and feedback, we will look into how we can use this to improve our newsletter content in the future for you all! :)
Kind regards,
Holly and Team Horzehoods xx
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If you have any questions, feel free to message us:
Customer Service Team: admin@horzehoods.com
Holly: holly@horzehoods.com
Whatsapp: 07823510472
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